“美女”称谓在日常交际中的频繁使用使其发生了语义泛化。本文从“美女”称谓语义泛化的表现、原因及其使用的局限性三个方面进行了分析。“美女”在女性称谓中有极大的市场并不是偶然的,但它在交际中的使用也是有一定局限的。通过对“美女”语义泛化的分析,能够引发我们对“美女”称谓的关注和思考。 The frequent use of “beauty” appellation in daily communication makes it semantic generalization. This article analyzes the performance, reasons and limitations of “beauty” title semantic generalization from three aspects. “Beauty ” in the female appellation has a great market is not accidental, but its use in communication is also limited. By analyzing the semantic generalization of “beauty ”, we can arouse our concern and thinking about “beauty ”.