迪士尼是一面镜子,照见了我们的认知雾霾。当某些国人习惯于批评西方跨国企业的傲慢和偏见时,是否也应冷静反思自己内心的水土不服呢?自上世纪末以来,迪士尼越来越成为全球政治经济、社会文化和传播学者关注的话题。近年,迪士尼乐园在海外的不断扩张折射了跨国资本的全球流动、媒体垄新的传播趋势、主题营销的消费升级和市场开放的文化趋同等复杂图景。美国 Disney is a mirror, saw our knowledge of smog. When some people are accustomed to criticizing the arrogance and prejudice of Western multinational corporations, should they calmly reflect on their inner acclimatization? Since the late last century, Disney has increasingly become the world’s political, economic, social, cultural and communication scholars focus . In recent years, the overseas expansion of Disneyland reflects the complicated picture of the global flow of transnational capital, the spreading trend of media industry, the escalating consumption of theme marketing and the cultural convergence of market opening. United States