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2008北京奥运会,对于世界和中国来说都是一场全民总动员的活动,世界的每个角落都充满了奥运的气息和奥运的营销氛围。全世界的企业都为奥运开始了各自的计划,在这场群雄争霸的奥运营销战场上各行各业纷纷出动,以各自的方式实现着自己的奥运营销计划。
The 2008 Beijing Olympic Games is a national mobilization activity for both the world and China. Every corner of the world is full of the atmosphere of the Olympics and the Olympic marketing atmosphere. Businesses all over the world have started their own plans for the Olympic Games. All walks of life in this competitive marketing battlefield have been mobilized to implement their own Olympic marketing programs in their own ways.