广告词是广告作品的重要组成部分，是所有广告的基础，尤其是报纸广告、杂志广告和广播广告，广告词的作用就更大。一篇优秀的广告词应能引起人们的注意，提起人们兴趣，唤起人们欲望，导致人们采取行动。本文拟就撰写广告词的一些基本原则展开讨论。一、撰写好广告标题研究表 Advertising words are an important part of advertising works and are the basis of all advertisements, especially newspaper advertisements, magazine advertisements, and radio advertisements. Advertisement words are even more useful. An excellent advertising word should attract people’s attention, raise people’s interest, evoke people’s desires, and lead people to take action. This article intends to discuss some basic principles for writing ad words. First, write a good title research table