根据医院自身的功能定位和医院内外发展环境,提出了从强化医院内部管理入手,坚持“以人为本”经营准则,坚定不移地落实科学发展观的现代医院发展战略。经过几年的实践与创新,医院的综合服务能力和品牌形象建设大有提高,社会美誉度和知名度明显增强,两个效益稳步攀升。 According to the hospital’s own functional orientation and the development environment both inside and outside the hospital, the paper proposes a modern hospital development strategy that starts from strengthening internal management of the hospital, upholds the “people-oriented” business principle and unswervingly implements the scientific concept of development. After several years of practice and innovation, the hospital’s comprehensive service capabilities and brand image construction have greatly improved. The social reputation and visibility have been significantly enhanced, and both benefits have steadily risen.