【摘要】商标对产品好比人名之于人一样。产品的重要性就一个好的商标不仅能够体现出产品的价值，更是企业形象的代表。所以，在经济全球化推动中国与世界其他各国之间的外贸越来越密切的背景下，商标的翻译便成了关键所在。本研究主要从“三美论”的角度探讨汉英商标的翻译策略从而减少中国与其他国家在商贸往来中因各种原因造成的商标翻译偏离原意的现象，增强翻譯的美感和创新意义，使商标更加富有生机与活力。
　　【关键词】商标;三美论;翻译策略
　　【Abstract】Trademarks are as important to products as names are to people. A good trademark can not only reflect the value of products， but also represent the corporate image. Therefore， in the context of economic globalization promoting the closer and closer foreign trade between China and other countries， trademark translation has become the key point. This study discusses the translation strategies of trademarks from the perspective of Three Beauties theory with the aim of enhancing aesthetics and innovation