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《2009～2012年中国内衣市场投资分析及前景预测报告》显示,我国内衣市场2011年销售额达到1000亿元以上,且正以每年近20%的速度持续增长,其中女性内衣占60%。这是服装产业最后一块黄金市场,也是竞争日趋白热化的市场,特别是在低线城市。2012年,在服装行业终端销售整体表现疲软的情况下,我国女性内衣行业却一直表现良好,销售额呈现快速增长的态势,而且已经形成以黛安芬、
“2009 ~ 2012 China underwear market investment analysis and forecast report” shows that China’s underwear market sales in 2011 reached 100 billion yuan, and is growing at an annual rate of nearly 20%, of which 60% of women’s underwear. This is the last piece of gold in the apparel industry, but also an increasingly competitive market, especially in low-tier cities. In 2012, the overall performance of the terminal sales in the apparel industry is sluggish, but the underwear industry in China has been performing well with a rapidly growing sales volume. In addition,