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目前,智能手机的产品形态在全球范围仍在继续演进,产业集聚大量创新要素,正处于上升发展阶段。但国产智能手机却表现出一些与全球趋势不相符合的发展特征,在产品定义能力、商业模式创新、市场渠道建设方面受到消极因素影响,面临着过早陷入同质化竞争的危机,有可能提前引发产业衰退,在全球长期竞争中失利。目前,国产智能手机的市场竞争已进入白热化阶段。除“中华酷联”(中兴、华为、酷派、联想)四大巨头外,海信、小米、魅族、长虹等品牌亦各据一席之地,盛大、阿里巴巴、百度、奇虎360、腾讯等互联网服务提供商更是蓄势待发。这一方面助推
At present, the product form of smart phones continues to evolve around the world. A large number of innovative elements of industrial agglomeration are in the stage of rising and developing. However, domestic smartphones have shown some development characteristics that are not in line with the global trend. They are subject to negative factors in product definition ability, business model innovation and market channel construction. They are facing the crisis of premature competition in homogenization. It is possible that Early lead to recession in the industry, the global long-term competition defeat. At present, the domestic smartphone market competition has entered a white-hot stage. Apart from the four giants such as “China Cool Union” (ZTE, Huawei, Coolpad, Lenovo), Hisense, Xiaomi, Meizu, Changhong and other brands are also based on a place, Shanda, Alibaba, Baidu, Qihoo 360, Tencent and other Internet Service providers are ready to go. This boost on the one hand