随着我国与世界经济的接轨,外国商品越来越多地出现在中国市场上,中国的商品也敲开了外国的大门。因此商品的商标也日益具有国际性,而商标作为商品的“门面”,其翻译质量的优劣至关重要。本文通过大量的实例来阐述提高商标翻译质量的重要性及要注意的事项。 As our country becomes more integrated with the world economy, foreign goods are increasingly appearing in the Chinese market, and Chinese goods are also knocking on foreign doors. Therefore, the trademark of the goods is also increasingly international, and the trademark as the “facade” of the goods, the quality of translation is crucial. This article through a large number of examples to illustrate the importance of improving the quality of trademark translation and matters needing attention.