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媒介融合环境下传统期刊经营模式转型的关键是内容、平台、终端和服务“四位一体”的协同创新发展,突破点应以平台为基础、传播内容为核心、用户服务为导向、终端载体为渠道,依据自己的内容特色,采用跨媒体、跨受众、跨平台的多元化经营模式。期刊经营模式转型的发展路径主要包括:与大型在线数据库等第三方合作、创办自主网站、开放存取出版、优先数字出版、手机出版、二维码出版、加入行业联盟网站、与国际出版集团合作等。
The key to the transformation of the mode of operation of traditional periodicals in the media fusion environment is the synergetic innovation and development of content, platform, terminal and service “four in one ”. The breakthrough point should be based on the platform, the content of communication as the core, the service of the user as the orientation, the terminal Carrier as a channel, based on its own content characteristics, using cross-media, cross-audience, cross-platform diversified business model. Journals management mode of transformation of the development path include: large-scale online databases and other third parties, the establishment of independent websites, open access and publication, priority digital publishing, mobile publishing, two-dimensional code publishing, join the industry Union website, cooperation with the International Publishing Group Wait.