管理大师迈克尔·波特认为,企业要想在市场竞争中生存,要么具有成本优势,要么实行差异化战略以在细分市场上取得竞争优势。差异化营销战略的出发点在于,首先,作为消费的主体,每个消费者都是不同的个体,他们在消费时也存在着差异,特别是现在这个追求个性化需求的时代,这种差异更加明显。其次,作为产品的提供者,对于不同的企 Management guru Michael Porter believes that companies want to survive in the market competition, either cost advantages, or the implementation of differentiation strategy to gain a competitive advantage in the market segments. Differentiated marketing strategy starting point is that, first of all, as the main consumer, each consumer is different individuals, there are differences in their consumption, especially in the era of the pursuit of personalized demand, the difference is more obvious . Second, as a product provider, for different enterprises