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意味深长的事物常常是复杂的,复杂的事物往往是喜忧参半的,而喜忧参半的事物多半是生动的。首先,是一场惊喜。没有想到中国的品牌意识在2004年骤然觉醒,如冰封大河一夜之间春潮澎湃。从中国领导核心层到普通百姓都在谈论品牌对于中国的意义。中国已经意识到这样一个现实:如果我们不在有限的时间内去完成由一个制造业大国到品牌大国的转型,中国经济的再创奇迹是十分困难的。政府与社会都在积极推进中国企业的品牌化进程。可以毫不夸张地说,中国广告业正在面临数十年来的又一次巨大发展机遇。
Meaningful things are often complicated, complex things are often mixed, and mixed things are mostly vivid. First of all, it is a surprise. Did not think China’s brand awareness in 2004 a sudden awakening, such as the icy river spring surge surging overnight. From China’s core leadership to ordinary people are talking about the brand’s significance for China. China has realized the reality that if we do not complete the transition from a manufacturing power to a brand power in a limited time, it will be very difficult for China to create another miracle. Both government and society are actively promoting the branding process of Chinese enterprises. It is no exaggeration to say that the Chinese advertising industry is facing another great development opportunity in decades.