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在数字技术推动下,媒体,尤其是传统媒体,如何顺应时代潮流,借力技术进步实现转型和突破性发展是一个大课题。其中,作为有着广泛用户基础,已经把渠道延伸至千家万户的各级广电网络大有可为。起步不算早,但整合较彻底的山东广电网络有限公司(以下称山东有线)进行了有益尝试。
Driven by digital technologies, it is a major issue for the media, especially the traditional media, to adapt to the trend of the times and make the best use of technological progress to achieve transformation and breakthrough development. Among them, as broad-based users, radio and television networks at all levels that have extended their channels to tens of thousands of households have done a great job. Start not too early, but the more complete integration of Shandong Radio and Television Network Co., Ltd. (hereinafter referred to Shandong cable) for a useful attempt.