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已成为浙江温岭市支柱产业之一的温岭制鞋业,近年来在发展中逐渐显现其软肋:总体规模庞大而集中度不高;产量巨大但效益不理想;企业竞争无序、创新意识不浓、缺少自主品牌、产业链偏短;人才和技术力量尤为欠缺,直接影响到温岭鞋业的发展和产业层次的提升。温岭鞋业如何寻求突破,温岭鞋业界人士一直在积极的努力探索中。
Wenling footwear industry has become one of the pillar industries in Wenling City, Zhejiang Province, in recent years, gradually showing its weakness in the development of: the overall size of a large but not high concentration; output is huge but the benefits are not ideal; corporate competition disorder, innovative awareness is not concentrated , Lack of independent brands, the industry chain is short; talent and technical strength is particularly lacking, a direct impact on the development of Wenling Footwear Industry and enhance the level of industry. Wenling footwear how to seek a breakthrough, Wenling footwear industry has been active in exploring.