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族群,不是单一。许多企业将此作为品牌战略进行规划,少数企业会当作品牌策略去执行。品牌族群战略将涉及3个问题:单品牌和多品牌的战略;主品牌和副品牌的策略;主副复合品牌策略。
Ethnic groups, not single. Many companies plan this as a brand strategy, and a handful of companies act as brand strategies. Brand ethnic strategy will involve three issues: single brand and multi-brand strategy; the main brand and sub-brand strategy; the main and sub-brand strategy.