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本文从网络媒体信息传播的特征入手,分析了网络媒体时代给企业宣传思想工作带来的机遇与挑战,探讨了网络媒体时代做好企业宣传思想工作的途径。2013年8月,在全国宣传思想工作会议上中共中央总书记、国家主席、中央军委主席习近平强调,宣传思想工作一定要找准工作切入点和着力点,做到因势而谋、应势而动、顺势而为。目前,以互联网为基础出现的各种新兴媒体给人们的社会生活、思想行为等带来深刻影响,同时也直接影响着企业的宣传思想工作。如何在网络媒体时代背景下,适应新形势,改进工作方式方法,
This article starts with the characteristics of the online media information dissemination, analyzes the opportunities and challenges that the internet media age brings to the enterprise publicity and ideological work, and probes into the ways of doing a good job of the enterprise publicity and ideological work in the online media era. In August 2013, Xi Jinping, general secretary and president of the Central Committee of the Communist Party of China and Chairman of the Central Military Commission, stressed at the national propaganda and ideological meeting that publicity and ideological work must identify the entry points and focal points of the work so as to seek results based on the potential and the potential Move, take advantage of it. At present, all kinds of emerging media based on the internet have a profound impact on people’s social life, ideological and behavioral issues, and also directly affect the publicity and ideological work of enterprises. How to adapt to the new situation, improve the working methods and methods in the context of the online media era,