近年来,假日经济红红火火。双休日,商家打出五花八门的促销手段,消费者人流如潮。各百货商场形成周一周二不见人、周三周四才来人、周六周日人挤人的状况。而眼下,经过两年多的百货商场“双休”热卖之后,众多商场的双休消费正面临严峻的挑战:业态细分顾客难集中在商业领域,各种业态全面发展,新兴业态不断细分市场,覆盖各层次、多方面消费需求,百货商店全面丧失第一大业态地位已经是不争的事实,这直接导致了百货行业的萎缩。因此,百货商场双休日消费难以持续成为消费热点。目前,中国零售业已突破国家《零售业态分类规范意见》所列的8种业态,新增的大型专业超市、生鲜品超市、折扣 In recent years, the holiday economy is booming. Weekends, businesses hit a wide range of promotional tools, consumer crowds. The department stores are not seen on Tuesday and Tuesday, people come on Wednesday and Thursday and crowded on Saturday and Sunday. Now, after more than two years of department store “Double Holiday ” hot sale, many department stores are facing severe challenges of double spending: Difficult to focus on business segments in the business sector, various formats of all-round development of emerging formats continue Market segments, covering all levels, many consumer demand, the department store the full loss of the status of the first major is an indisputable fact that led directly to the decline of the department store industry. Therefore, department store weekend consumption is difficult to continue to become a consumer hotspot. Currently, the retail industry in China has exceeded the eight formats listed in the “Opinions on the Classification of Retail Formats” in the PRC, with the addition of large-scale specialized supermarkets, fresh produce supermarkets, discounts