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随着国民经济水平的提高,“出游热”现象已稀松平常,人们在旅游区购置的旅游衍生品设计缺失、品牌意识薄弱,针对这一现象,本文首先提出旅游衍生品品牌设计的现状及存在问题,对地域文化符号元素进行了分析,运用企业形象识别系统和视觉形象识别理论,提出了地域文化下旅游衍生品的品牌设计应遵循系统性、地域性、创新性原则。
With the improvement of the national economy, “hot travel ” phenomenon has become commonplace, people in the tourist area of tourism derivatives purchased the lack of design, brand awareness is weak, in view of this phenomenon, this paper first proposed the status quo of tourism derivatives brand design And the existing problems, this paper analyzes the elements of regional cultural symbols, and puts forward that the brand design of tourism derivatives should follow the principles of systematization, geography and innovation by using the corporate image recognition system and visual image recognition theory.