随着国民经济的飞速发展,人民生活水平的不断提高,化妆品已经成为百姓生活中不可或缺的必需品,人们对化妆品的消费需求无论是在数量、品种还是质量等多方面都在迅速增长。北京作为首都,也是全国最大的化妆品消费市场之一,是发达城市化妆品消费的代表。本文对北京市化妆品消费者的购买情况、 With the rapid development of the national economy and continuous improvement of people’s living standards, cosmetics have become indispensable necessities for people’s lives. People’s consumption demands for cosmetics have rapidly increased in number, variety and quality. As the capital of Beijing, Beijing is also one of the largest consumer cosmetics markets in China, representing the consumption of cosmetics in developed cities. This article on the purchase of cosmetics consumers in Beijing,