“你确定是昌河的车?”“应该是吧。我也不是很清楚。”“车标什么样?”“像个蝙蝠。”“那是上汽通用五菱吧。”“原来这是上汽通用五菱。”听闻某客车企业致力于换标时,笔者脑海中突然就浮出这样的对话。虽然时过半载,但遗憾和震撼仍让笔者无法释怀。试想,一个年销量如此之大、广告做得如此之频繁的微客企业,其产品更是随着“汽车下乡”掀起传播高潮,用户时车标的认知度尚且是这种情况,更何况受众更为专业和集中、市场销量也远不及微客的大中型客车企业呢? “” It should not be very clear. “” What kind of car logo? “” “Like a bat. ” “It is SAIC GM Wuling it . ”“ This is SAIC-GM-Wuling. ”I heard a bus company is committed to change the standard, the author suddenly appeared in the minds of this dialogue. Although more than half a load, but I still regret and shock can not be relieved. Imagine an annual sales volume is so large, advertising so frequent micro-Businesses, their products is with the “car to the countryside,” set off a wave of communication, the user awareness of the car when the subject is still the case, Moreover, the audience is more professional and concentrated, the market is also far less than the sales volume and passenger micro-sized bus companies?