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形式美感作为艺术作品审美的本源,是人们对艺术外在形态美的欣赏与感悟,一幅设计作品要拥有美感的艺术选择与取向是其成功最基本的条件。本文通过对图形创意的“形”“义”及思维方式进行分析,在把握图形的外在形义服务于内在含义的同时,探索图形创意独特的视觉观感和特有的审美价值,意在完善表达图形创意的形式语言转换,进一步拓展图形创意与表现的空间。
As the aesthetic origin of artistic works, formal aesthetic feeling is the appreciation and comprehension of the aesthetic beauty of artistic appearance. The most basic condition of its success is the artistic choice and orientation of a design aesthetic. This article analyzes the “shape ” “meaning ” and the way of thinking of graphic creativity, while grasping the external meaning of graphic service to intrinsic meaning, exploring the unique visual perception and unique aesthetic value of graphic creativity, It is intended to improve the formal language conversion of expressing graphic ideas and to further expand the space for creative ideas and expressions.