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微博、微信作为新的传播媒体,具有许多新优势,在越来越激烈的市场竞争中,广播节目想要赢得更多受众,就需要不断地尝试运用新型媒体来对自身的节目进行创新。微博、微信以其便携性、速度快、容易操作等特点吸引了众多听众,迅速成为电台与听众交流的重要平台。在广播节目中巧妙地借助微博微信,更加凸显广播媒介传递信息新鲜、方便、快捷的特点和优势,“广播+微博、微信”的结合模式更使得广播突破传统,孕育多种新节目形式。
Weibo and WeChat, as the new media, have many new advantages. In an increasingly fierce market competition, if you want to win more audiences, radio programs need to continually try to use new media to innovate their programs. Weibo and Wechat have attracted many listeners for their portability, speed and ease of operation, and have quickly become an important platform for the exchange of radio and listeners. With the help of WeChat WeChat on radio programs, it highlights the features and advantages of the broadcast media in delivering information fresh, convenient and fast. The combined mode of “Broadcast + Weibo and WeChat” has also made broadcasting break the tradition and created a variety of new Program form.