如何基于需求侧管理的理念制定电力营销策略和具体的实施方案是电力行业迫切需要研究和解决的问题。本文运用营销学中的SWOT战略知识,分析我国电力市场中存在的机会、威胁、优势和劣势,并且合理利用机会和优势,针对威胁和劣势,给出基于需求侧管理的电力市场营销策略及实施方案建议。 How to formulate the power marketing strategy and the specific implementation plan based on the idea of ​​DSM is a problem that the power industry urgently needs to study and solve. This paper analyzes the opportunities, threats, advantages and disadvantages existing in China’s power market by using SWOT strategic knowledge in marketing, and makes reasonable use of opportunities and advantages to provide power marketing strategies and implementation based on DSM in view of threats and disadvantages Proposal