平时让一万人了解你的品牌可能需要一年的时间,但是,当消费者焦点集中时,可能只需要几天的时间就能达到同样的效果。奥运会,就是这样一个消费者焦点的集中点。很显然,奥运会这个热点资源对企业来说,更多的意味还在于体育营销。受自身发展限制,中小企业在面对体育营销这样的大事件时,常常会显得力不从心,但是,这并不意味着只能束手无策。只要中小企业有足够勇气和智慧运筹帷幄,一样可以决胜千里。 It can take up to a year for 10,000 people to know your brand, but when consumers are in the spotlight, it can take days to do the same thing. The Olympic Games, is such a focus of consumer focus. Obviously, the Olympic Games this hot resource for enterprises, more means still lies in sports marketing. Due to their own limitations, SMEs often find themselves powerless in the face of major events such as sports marketing. However, this does not mean that they can do nothing. As long as SMEs have enough courage and wisdom to strategize, the same can win a thousand miles.