论文部分内容阅读
一连串的数字昭示着格兰仕的辉煌历史: 自1993年格兰仕在国内率先试产第一台微波炉起到2001年,短短几年,国内微波炉市场销量及占有率两项,以总成本领先为战略的格兰仕连续7年蝉联在第一的桂冠,成为世界级的微波炉龙头企业。还有,格兰仕微波炉占欧洲市场的40%,南美市场的60%,非洲市场的70%,东南亚市场的60%,全球市场占有率突破35%。格兰快速发展的历史被广泛称道为“格兰仕模式”。然而曾几何时,格兰仕长期垄断地位正在悄悄地发生变化。也就是在2001年,格兰仕国内市场占有率已从2000年的76%下降到70%。
A series of figures show the glorious history of Galanz: Since Galanz took the lead in trial production of the first microwave oven in China in 1993, in just a few years, the domestic microwave oven market has two sales volumes and a share of total cost leadership strategy For the seventh consecutive year, Galanz has won the title of No. 1 in the world and has become a world-class microwave oven leader. Also, Galanz microwave oven accounts for 40% of the European market, 60% of the South American market, 70% of the African market, Southeast Asia 60%, global market share exceeded 35%. Glan's rapidly evolving history is widely praised as the “Galanz model.” However, Galanz's long-term monopoly position is quietly changing. That is, in 2001, Galanz's domestic market share dropped from 76% in 2000 to 70%.