伴随着人类文明的发展和进步,物质文化得到极大丰富,人类已由生产型社会迈入消费型社会。产品作为消费社会中的消费对象之一,其发明与革新,既符合了当今消费文化的主流,又通过创造消费需求来引导消费文化,从而影响消费者的消费思想、消费行为以及生活形态。因此,产品在满足人们的消费需求之外,在消费文化中,还承担教育和启发人的角色。 With the development and progress of human civilization, material culture has been greatly enriched, and mankind has entered a consumption-oriented society from a productive society. As one of the consumers in the consumer society, the invention and innovation of products not only accord with the mainstream of present consumer culture, but also guide consumer culture by creating consumer demand, which affects consumer’s consumption thoughts, consumer behavior and life style. Therefore, in addition to satisfying people’s consumption needs, products also assume the role of educating and inspiring people in the consumer culture.