要使消费者对商品形成好印象,一则礼貌的广告词会有事半功倍的效果。本文选取中西广告词作为研究语料,旨在探索中西方两种礼貌原则在中西广告词中的适用情况。本文研究成果对于经济全球化背景下的商品宣传与流通有一定借鉴意义,同时本文也有一定跨学科意义。 For consumers to create a good impression of the product, a polite ad will have a multiplier effect. This article selects Chinese and Western advertisements as the research corpus to explore the application of the two politeness principles in Chinese and Western advertisements. The research results of this paper are of some reference to the promotion and circulation of goods under the background of economic globalization. At the same time, this article also has certain interdisciplinary implications.