面对新技术新媒体快速发展态势,传统媒体正在积极推进媒体融合发展,国内外多家媒体已借力新兴技术——增强现实和虚拟现实技术形成新型传播模式,重构新闻采编流程,生产全媒体产品。本文介绍了增强现实、虚拟现实技术在世界各大权威媒体的运用情况,并进行了思考和展望。 Faced with the rapid development of new technologies and new media, traditional media are actively promoting media convergence. Many media at home and abroad have lent themselves to emerging technologies - augmented reality and virtual reality technology to form a new mode of communication, to reconstruct the news gathering process and production Media products. This article introduces the application of augmented reality and virtual reality in the world’s leading authoritative media, and gives some thoughts and perspectives.