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高职院校市场营销专业未来的发展方向必然是产教融合。开发出不同产业的市场营销专业是产教融合的需要。同时,高职院校广泛应用学徒制教学、与企业合作共建实训基地、改革现有的教学制度、寻求形式多样的办学方式都是在产教融合视角下进行高职市场营销专业课程开发的有力保障。主要针对基于产教融合视角下的高职市场营销专业课程开发进行分析,希望能为相关人员提供借鉴。
The future development of marketing major in vocational colleges must be the integration of production and teaching. The development of different industries in marketing professionals is the need for integration of production and education. At the same time, vocational colleges widely apply apprenticeship teaching, cooperate with enterprises to build training bases, reform existing teaching systems and seek various forms of running schools, all in the perspective of the integration of industry and education in higher vocational education marketing courses Strong protection. Mainly based on the integration of production and education perspective of higher vocational education in marketing professional curriculum development analysis, hoping to provide reference for the relevant personnel.