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随着商品学不断发展的今天,以及商品信息全球化,商品贸易的国际化,特别是各国网络销售的异常活跃化,电商销售的“OTO”实现的线上线下体验模式,更对传统的市场营销职业、市场营销的教学提出新的要求。如何调整步伐适应当下的市场营销新局面,让市场营销专业的毕业生与其未来职业相协调,是眼下市场营销教学的重点思考方向。
With the continuous development of commodity science and the globalization of commodity information, the internationalization of commodity trade, especially the abnormal activation of online sales in various countries, the online and offline experience mode of “OTO” realized by e-commerce sales is more The traditional marketing profession, marketing teaching put forward new requirements. How to adjust the pace to adapt to the new situation of the current marketing, marketing professional graduates and their future career coordination, marketing education now is the focus of thinking.