文摘类报纸是报纸营销研究中比较特殊的领域,有其特殊的发行趋势。近年来,文摘类报纸一方面在发行量上受其他媒体的冲击,另一方面也因为发行渠道陈旧,生存空间日益被挤占。在信息化时代,文摘类报纸要赢得生机,必须从内容立体化、服务综合化和渠道复合化三个方面入手,做到:一、以内容营销为核心,发挥差异优势;二、以服务营销为主旨,突出综合功能;三、以渠道营销为重点,强化读者培养。 Digest newspaper is a special field of newspaper marketing research, with its special distribution trends. In recent years, abstracts of newspapers have been hit by other media on the one hand, and on the other hand, the circulation space has become increasingly obsolete. In the era of informationization, abstracts of newspapers to win the vitality of the content must be three-dimensional, integrated services and channels of three aspects to start, to: First, content marketing as the core, to play a differential advantage; Second, service marketing As the theme, highlighting the integrated functions; Third, focus on channel marketing, and strengthen reader training.