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作为一项重要决策,“三网融合”进程及可能产生的影响,引起广泛关注,远远超过了单纯的电信网、广播电视网、互联网领域。可以估量,“三网融合”不仅会给受众带来更多具有新媒体时代特征的内容产品,更会带来许多新的、甚至是今天还未见到端倪的内容产品与互动体验方式。基于这样的估量,在“三网融合”不断演进并在大传播领域产生一系列联动效应的背景下,传媒竞争格局将产生什么样的变化?其中哪些问题值得我们高度关注?
As an important decision-making, the process of “triple play” and its possible impact have drawn wide attention and far surpassed the fields of pure telecommunications networks, radio and television networks and the Internet. It can be estimated that “triple play” will not only bring more content products to the audience with the characteristics of the new media era, but will also bring many new and even not yet clunked content products and interactive experience modes . Based on such estimation, what kind of change will happen in the competition pattern of media in the context of the continuous evolution of “triple play” and a series of linkage effects in the field of large-scale communications? Which of these issues deserves our attention?