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电视媒体经营的基础就是电视媒体的治理结构和组织结构。可以说;没有科学有效的治理结构和组织结构,电视媒体经营只能是空中楼阁,电视媒体也难以有大的发展。从辩证唯物主义的角度来说,治理结构和组织结构是电视媒体发展的内因。没有内因良好作用的发挥,再好的外部环境和条件也不能使电视媒体能够健康、快速、持续地发展。因此,在电视媒体经营中,必须重视电视媒体治理结构和组织结构的建设,必须按照现代企业制度的要求,建立起科学、规范、有效的治理结构和组织结构。
The basis of the operation of the television media is the governance structure and organizational structure of the television media. It can be said that, without a scientific and effective governance structure and organizational structure, the operation of the television media can only be accomplished in the air and the development of the television media is hard to achieve. From the perspective of dialectical materialism, governance structure and organizational structure are the internal causes of the development of television media. No internal cause can play a good role. Even the best external environment and conditions can not enable the television media to develop healthily, rapidly and continuously. Therefore, in the management of television media, we must attach importance to the construction of the governance structure and organizational structure of the television media. We must establish a scientific, standardized and effective governance structure and organizational structure in accordance with the requirements of the modern enterprise system.