1阿里入股恒大震惊足坛巨头携手共创品牌模式6月5日,广州恒大足球俱乐部召开新闻发布会,对外宣布电商大鳄阿里巴巴注资12亿,持有恒大足球俱乐部增资扩股后的50%股权。此次阿里“电商系”直接介入俱乐部运营,无疑给“地产系”独大的中超联赛打开了一扇窗。电商龙头与房地产巨头走到一起,不仅让绿城大跌眼镜,也给中国足坛带来不小的冲击,甚至还将对中国未来市场经营模式带来颠覆性的变化。不过,两大巨头首次在中国足球项目上的合作能否达到1+1>2,还需要时间检验。 1 Ali share Hengda shocked the football giant to join hands in creating brand model June 5, Guangzhou Hengda Football Club held a press conference, announced foreign investment Alibaba Aligator 0.2 billion, holding Evergrande Football Club capital increase After the 50% stake. The Ali “E-commerce system ” directly involved in club operations, no doubt to “Real Estate Department ” dominance of the Super League opened a window. E-commerce leading and real estate giants come together, not only let Greentown stunned, but also to bring considerable impact on Chinese football, and even will bring about disruptive changes in China’s future market management mode. However, the two giants for the first time in the cooperation on the Chinese football project can reach 1 +1> 2, but also need time to test.