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江苏省江市预计今年月饼产销稳中略升,市场将出现以礼品性消费为主体的短期集中购买的趋势。根据是:1.群众消费心理稳定,随需而购,旺销期为一周,而高峰期仅三天左右。2.根据趋势变化和消费习惯,预计礼品消费比重为70％左右,素油月饼比为80—90％。3.群众对月饼的选择不仅要求精选原料、配方上乘、绞拌均匀、只型美观、入口不腻,更注重包装精美。具有象征性、古典雅致、主题突出、图案别致、立体感强、套色和谐的档次中上的盒装月饼将受
Jiangshi City, Jiangsu Province is expected to have a slight increase in the production and sales of moon cakes this year. The market will have a tendency to focus on short-term purchases based on gifted consumption. According to the following: 1. People’s consumption is psychologically stable, and they are purchased on demand. The sales period is one week, and the peak period is only about three days. 2. According to changes in trends and consumption habits, it is expected that the proportion of gift consumption will be around 70%, and the ratio of moon cakes to oil will be 80-90%. 3. The choice of moon cakes by the masses not only requires the selection of raw materials, superior formula, even twisting, only attractive appearance, no greasy entrance, and more attention to exquisite packaging. The boxed moon cakes in the middle and upper grades that are symbolic, ancient and elegant, prominent in theme, unique in design, strong in three-dimensional, and harmonious in color will be subject to