近年来,由于互联网的不断发展,加之各种网络社交平台的出现,微商作为一种新型电子商务模式迅速崛起,在诸如微信,空间,微博等各类社交平台中不断传播发展。本文就微商这一热点网络营销模式进行探讨,分析微商发展过程中所遇到的问题,并提出相关对策建议。 In recent years, due to the continuous development of the Internet and the advent of various social networking platforms, micro-commerce has rapidly emerged as a new type of e-commerce model and has been continuously spreading and developing in various social platforms such as WeChat, space and Weibo. This article discusses the micro-business hot network marketing model to analyze the problems encountered in the development of micro-commerce, and put forward relevant countermeasures and suggestions.