在现代科技与市场经济的互动作用推动下迅猛发展着的以影视艺术为代表的现代视觉文化,已在人们的审美文化生活中占据了中心舞台,传统的文学阅读早已风光不再。费瑟斯通将这种文化转型概括为“后现代趋势”的基本特征之一,即在强调视觉影像对文字、自我的初级过程对次级过程(或 The rapid development of modern visual culture, represented by film and television art, driven by the interaction between modern science and technology and the market economy has occupied the central stage in the aesthetic and cultural life of people. The traditional literary reading has long gone. Featherstone generalizes this cultural transformation as one of the basic characteristics of “postmodern trends”, namely, emphasizing the importance of visual images on the process of textual, self-primary to secondary (or