本期封面第1行提要“评说热点、庸书”,指的是聂震宁的《热点断想》和白烨的《庸书太多》,把这两篇文章合在一起介绍,不光为技术上方便,而且庸书太多确与盲目追赶热点有直接的联系。有些出版者看到市场已经出现或者将要出现的热点便一窝蜂去抢道,却没有独到的思路和不同的运作,推出的往往是平庸产品,得到的结果也就只能是被热点淹没。 Line 1 of the cover of the current issue, “Commenting on hotspots and mediocre books” refers to Nie Zhenning’s “hot speculations” and Bai Ye’s “too many mediocre books”. By combining these two articles together, it is not only technically convenient , But also the volume of books is too much to catch up with blindly hot direct link. Some publishers see the market has emerged or will emerge hot rush rush rob, but no unique ideas and different operations, the introduction of the often mediocre products, the result will only be submerged by the hot.