蒙牛做企业社会责任(CSR)的核心理念——我们不懈努力,只为点滴幸福。从全球范围来看,CSR大致包含6个方面的内容:资源和环境方面的责任、善待劳工、关注其他相关者的利益、社区贡献、关爱特殊群体、提倡一些基本的普适价值观。目前大多数企业的企业社会责任践行,都集中在前五项,而蒙牛的企业社会责任战略,在覆盖前五项内容的同时,将重点聚焦在了乡村教育领域的普世价值观的提倡上。这也是蒙牛这个企业的核心价值观的一种映照:阳光、高尚、责任、 Mengniu to do the core concept of corporate social responsibility (CSR) - we make unremitting efforts, just for the sake of happiness. Globally, CSR generally covers six aspects: resources and environmental responsibilities, treating workers, focusing on the interests of other stakeholders, community contributions, caring for special groups, and advocating for some basic universal values. At present, most of the corporate social responsibility practice, are concentrated in the top five, and Mengniu’s corporate social responsibility strategy, covering the first five elements at the same time, will focus on the rural education in the promotion of universal values . This is also a reflection of the core values ​​of this enterprise: sunshine, nobleness, responsibility,