金定海一个城市传播口号要反映出一个城市的形象,应该具备这样几个要素:一是要有文化的张力和可持续性;第二点要接地气,符合地域个性;第三点是不能遗忘之前的传播口号的传播效应。“好一个山西”将这三个要素全数囊括,它是在文化洞察的基础上激活、延伸了山西,且朗朗上口易于传播,是一个值得考量的城市形象传播口号。 Jin Dinghai a city to spread the slogan to reflect the image of a city should have such a few elements: First, there must be cultural tension and sustainability; the second point to ground gas, in line with the geographical personality; the third point can not be forgotten The spread of the previous slogan. “A good Shanxi ” All these three elements are enumerated, it is activated on the basis of cultural insight, extending Shanxi, and catchy is easy to spread, is a worthy of consideration of the city image communication slogan.