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我国经济体制改革的深入发展,为我国的工商企业提供了机遇,也使企业经营者在寻觅和奋斗中饱尝艰辛,体验着成功的喜悦,品尝着失败的痛苦。 中国共产党第十五次代表大会的胜利召开,预示着我国市场经济建设走向“冲刺阶段”,它必然会给我国企业经营市场化带来机遇和挑战;同时,世界经济一体化的趋势也为我们带来了竞争和创新,而企业如何理解和适应这种变化,将是我刊关注和报道的主题。 为此,本刊特辟现代管理讲座专栏,推出企业在市场营销、经营投资、信息运用、市场竞争等诸多方面已经出现和可能出现的种种误区,并辅以实际案例分析,力求探讨企业经营失误的共性和规律,为我国正在做“大”和希望长“大”的企业提供—些“冷”思考,避免重蹈覆辙。
The in-depth development of China’s economic system reform has provided opportunities for our country’s industrial and commercial enterprises. It also enables business operators to enjoy hardships in search and struggle, experience the joy of success, and taste the pain of failure. The victory of the fifteenth congress of the Communist Party of China is a sign that China’s market economic construction is headed towards a “spurt phase”. It will inevitably bring opportunities and challenges to the marketization of Chinese companies’ operations; at the same time, the trend of world economic integration will also be for us. Bring about competition and innovation, and how companies understand and adapt to this change will be the subject of our journal’s attention and coverage. To this end, the magazine has opened up a series of modern management lectures and introduced various misunderstandings that have emerged and may occur in many aspects such as marketing, business investment, information utilization, market competition, etc., supplemented by actual case studies, and strive to explore business failures. The commonalities and laws of China provide some “cold” considerations for enterprises that are doing “big” and wishing to grow “big” in order to avoid repeating the same mistakes.