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美国有一家名叫Gym-Pact的健身公司提出了一个颠覆性的定价方式:来健身的不付钱,不来健身的要付钱。也就是说,客户只需签约加入这家公司的健身计划,承诺如期来健身房健身,便无需付钱;而不能如期来健身的人则要付出相当于“罚款”性质的费用。该公司打出的旗号是要帮助客户加强自我监督和自我约束。这就形成了一个奇怪的现象:在健身房挥汗如雨的人们不用付费,而没来健身的人却在承担费用。这种销售模式表面上看来确实有些不可思议。也许你不禁要问,难道这世上真的有免费的午餐?价格杠杆难道不起作用了吗?
A fitness company in the United States named Gym-Pact has proposed a disruptive pricing approach: Do not pay for fitness, or pay for fitness. In other words, customers only need to sign up for the company’s fitness program, promised to gym fitness on schedule, they do not need to pay for; and can not be on schedule to be fitness people have to pay the equivalent of “fine ” the nature of the cost. The company’s banner is to help customers strengthen self-monitoring and self-restraint. This creates a weird phenomenon: sweaty people in the gym do not have to pay, and those who do not come to fitness are at a cost. This sales model does seem apparently incredible. Perhaps you can not help but ask, Is this really free lunch in the world? Price leverage is not working yet?