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当前,移动电话普及率的不断提高和基本通信资费的逐步降低导致了移动运营商收入增长的减缓。与此同时,由于各类运营成本日益增加,移动运营商面临进一步优化企业价值链、创新产品盈利模式、占领新的获利制高点等一系列问题,从而对企业的成本管理提出了更高的要求。可以说,成本管理是企业管理永恒的主题,成本控制是所有企业都需要全力应对的重要课题,是企业获得成功的重要因素之一。
At present, the continuous increase of mobile phone penetration rate and the gradual decrease of basic communication tariffs have led to the slowdown of mobile operators’ revenue growth. In the meantime, due to the increasing cost of various types of operations, mobile operators are facing a series of problems of further optimizing the enterprise value chain, innovating product profitability models and occupying new profit-making highs, thereby putting higher demands on the cost management of enterprises . It can be said that cost management is the eternal theme of business management, cost control is an important issue that all companies need to fully respond to, is one of the important factors for business success.