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房地产报道属于经济报道,但更多时候,它服务于各大广告客户,成为了一种变相的广告。在这种情况下,所谓的监督报道越来越少,媒体的公信力急剧下降。那么媒体如何才能在公信力和经济效益之间、在客户与读者之间找到一种平衡?当保护客户利益与媒体要求发生冲突之后,我们是选择真相、诚信、忠于读者,还是选择根据客户的意愿而对读者说谎?
Real estate reports belong to economic reports, but more often, it serves the major advertisers, becoming a disguised advertisement. Under such circumstances, the so-called monitoring reports are getting fewer and fewer, and the credibility of the media is drastically reduced. Then how can the media find a balance between credibility and economic benefits between customers and readers? When protecting the interests of customers and media requirements in conflict, we choose the truth, honesty, loyalty readers, or choose according to the wishes of customers Lying to readers?