“新闻宣传,就是政党、政府、集团、团体通过新闻传播媒介,如广播、电视、书籍、报刊等,运用各种新闻宣传体裁,如写信息、发言论,进行有目的的主体思想意识的传播活动。” (童兵:《比较新闻传播学》第115 页,中国人民大学出版社,2002年版。)其基本特征是新闻化的宣传。当今世界新闻传媒中很忌讳“新闻宣传”说法。然而,我国还是崇尚新 Press and propaganda means that political parties, governments, groups and groups use news media such as radio, television, books, newspapers and periodicals to apply genres such as writing messages, giving speeches and carrying out purposeful subjective ideologies (“Soldier:” Comparative Journalism and Communication, p.115, Renmin University of China Press, 2002.) The basic feature is the press publicity. In today’s world news media is taboo “news propaganda ” argument. However, our country still advocates new