论文部分内容阅读
在中国电视新闻界,《焦点访谈》是电视深度报道的一面旗帜,自1994年4月推出后就一直受到观众的欢迎,长期以来收视率在央视节目中仅次于《新闻联播》。在激烈的新闻竞争中,《焦点访谈》取得如此佳绩,实属难得。值得关注的是,《焦点访谈》在保持了相对收视高排名的同时,近年来的绝对收视率却有了较明显的下降。 《焦点访谈》的收视率为何下降,固然有一些客观因素不可忽视,如从栏目自身发展规律看,这个创办至今已7年的栏目无疑在经历着成熟的“考验”。《焦点访谈》的制片人梁建增对此深有体会:“一方面栏目做得长了,主题不可避免地有重复性,手法也容易重复。成熟是一个好事,也是一个坏事。成熟往往
In China’s television news media, “focus interviews” are a banner of television coverage and have been welcomed by the audience since it was launched in April 1994. For a long time, the ratings have been second only to “news network” in CCTV programs. In the fierce news competition, “focus interviews” achieved such success, it is rare. It is noteworthy that “focus interviews” while maintaining a relative high rating of ratings at the same time, the absolute ratings in recent years there has been a more significant decline. However, there are some objective factors that can not be ignored. For example, from the perspective of the law of its own development, the columns that have been established for seven years have undoubtedly undergone a mature “test.” Liang Jianzeng, producer of “Focus Interview”, deeply understands this: "On the one hand, the columns are much longer, the topics are inevitably repetitive and the methods are easy to repeat. Mature is a good thing and a bad thing.