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2月2目(周一)早晨第一次在中央5套播出的美式橄榄球超级杯总决赛,虽然收视数据显示其收视效果与国外经典球赛如 NBA 全明星赛相比(整一年前也是周一上午在中央5套播出)相距甚远,但还是吸引了众多国人的目光,这可能预示着这项赛事在中国这块处女地上颇有希望的未来。据中国领先的电视广播受众研究和体育赞助评估研究公司——CSM 体育赞助评估研究发布的数据显示:美式橄榄球超级杯总决赛在中国三大城市(上海、北京和广州)获得相对收视成功。在上海,平均有45,000人坐在电视机前收看了持续4个小时之久的超级杯比赛.
February 2 (Mon) Morning The first NFL Super Bowl to be broadcast in the Central China 5 sets, though the viewing data shows that its ratings are comparable to those of foreign classic ball games such as the NBA All-Star Game It was a long way from being broadcast in Central 5 sets in the morning, but it still attracted the attention of many Chinese people. This may indicate a promising future for this event on this virgin land in China. According to data released by CSM Sports Sponsorship Assessment Research, a leading research and sports sponsor of television broadcasting in China, the NFL Super Bowl finals won relative ratings in three major cities in China (Shanghai, Beijing and Guangzhou). In Shanghai, an average of 45,000 people sit in front of the TV and watch the Super Bowl, which lasted four hours.