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随着网络在社会生活中的作用日益显著,西部区域形象在网络中的呈现也成为各级政府、网民和学者关心的热门话题。网络为经济欠发达地区提供了一个相对低廉和平等的信息传播平台,也为西部区域传播自身形象带来了重要的机遇。但是,在网络传播实践中,存在着重视不够、网络形象与实际形象偏差等诸多现象。本文尝试分析其中的原因并归纳问题,提出相应的建议,并对相关研究进行一定的构想。
With the increasingly prominent role of the internet in social life, the appearance of the image of the western region in the internet has also become a hot topic of concern to all levels of government, netizens and academics. The network has provided a relatively inexpensive and equal platform for the dissemination of information in economically underdeveloped regions and has also brought about important opportunities for the spread of its own image in the western region. However, in the practice of network communication, there are many phenomena such as insufficient attention, network image and actual image deviation. This article tries to analyze the reasons and summarizes the problems, puts forward the corresponding suggestions, and carries on the certain conception to the related research.