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广西米酒不仅在云南、湖南、广东、福建、河南、河北等地有市场,在东南亚等地也深受欢迎,而对于庞大的农村市场来说,米酒也有着巩固的地位,但此类品牌多以走中低线路为主;而对于高端市场来说,浓香型白酒相对酱香型白酒来说,则在量上占有优势。在20世纪70年代至80年代,被誉为“广西小茅台”的乳泉井酒在东北、北京、天津、唐山等地拥有良好的口碑;但从区域市场看来,酱香型白酒的销量则要盖过浓香型白酒的市场,随着高端品牌的崛起,广西的酱香型白酒也将逐渐引领市场。广西白酒的代表丹泉、乳泉和三花都曾享有赞誉,但由于企业经营机制转换的机遇未能把握好,丹泉和乳泉在九十年代陆续停产,三花也未叫响。如今丹泉、乳泉资产进行重组,企业重现生机,正处于再创广西白酒品牌的关节点。
Guangxi rice wine not only in Yunnan, Hunan, Guangdong, Fujian, Henan, Hebei and other places have markets in Southeast Asia and other places are also very popular, but for the vast rural market, rice wine also has a solid position, but such brands and more To take the low line in the main; and for the high-end market, Luzhou-based liquor relative Maotai liquor, the amount of possession advantage. In the 1970s and 1980s, the milk liquor well-known as “Guangxi Maotai ” in the Northeast, Beijing, Tianjin, Tangshan and other places have a good reputation; but from the regional market, the sauce of white wine Sales will have overshadowed the liquor market, with the rise of high-end brands, Guangxi’s Maotai Liquor will gradually lead the market. Representatives of Guangxi liquor Danquan, Milk Spring and Sanhua have enjoyed praise, but because of the opportunities for business transformation mechanism failed to grasp well, Danquan and milk springs discontinued in the nineties, three flowers did not ring. Now Danquan, Ruquan assets reorganization, business revival, is in the creation of Guangxi liquor brand’s knuckles.