战略是全局性的或重大的谋划,是活动力图取得成功的根本方式。没有一定战略作指导的运动,就是一种盲目的运动。企业创名牌也需要实施一定的战略,一个地区、一个城市开展创名牌活动,也要实施一定的名牌战略。武汉产品创名牌活动究竟需要实施什么样的基本战略才是最佳战略呢?解决这个问题,首先需要从城市创名牌活动的根本目的出发来寻找制订名牌战略的客观依据。一个城市开展创名牌活动的最重要、最根本的目的是一个:带动全市经济迅猛发展,不断跃上新台阶。城市经济要实现超常规 Strategy is a global or major plan, and it is the fundamental way for the activity to succeed. Without a certain strategy as a guide, it is a blind sport. The establishment of a famous brand requires a certain strategy. A region or a city must launch a brand-name activity and must implement a certain brand strategy. What kind of basic strategy is the best strategy for Wuhan’s products to create brand-name activities? To solve this problem, it is first necessary to look for the objective basis for the establishment of brand-name strategy from the fundamental purpose of creating brand-name activities in cities. The most important and fundamental purpose for a city to launch a brand-name activity is to promote the rapid development of the city’s economy and continue to leap to a new level. Urban economy must achieve extraordinary